Here at Upright UK, we’re always on the look-out for retailers and brands doing well or doing things a bit differently. Here are some of the ones that got our attention in November…
Toys R Us
Toys R Us impressed us with a special event on the 6th November which saw all their stores across the country hold a “quiet hour” for children with autism and their parents. Great idea. Toys R Us made their stores more pleasant places to be for children with autism by dimming the lights, cutting down on the amount of fluorescent lighting used, not having any in-store music or announcements and creating special quiet zones. Let’s hope they make this a regular event!
The “6p a minute” café
We’re always up for celebrating a genuinely innovative idea for attracting people so we love Ziferblat in Manchester! This is a café where get food, drink and WiFi for free. The only thing you pay for is the time you spend there! This is not the first in the chain of cafes and it doesn’t look like being the last, with more set to roll out! It’s a really simple idea which offers people something different. We look forward to visiting one soon!
Imagine having the same name as the world-famous UK department store. Then imagine receiving tweet after tweet meant to go the store and not to you. Then you’re picturing what it’s like to be John Lewis. Yes, that’s his real name. But he finally received a reward for his trouble from John Lewis! His present included a cushion embroidered with the message “not the department store” (as is in his Twitter bio) and various other treats, including the characters from the John Lewis Christmas ad! Nice one, John Lewis!
It’s all too easy to dwell on the challenges facing retailers. So let’s not forget the successes! Well done to discount retailer, B&M Bargains, who are looking forward to more expansion with 50 new stores this financial year. The retailer reported sales of more than a billion pounds in just six months! While other discount stores may be faltering a little, this one shows no signs of stopping!