Case study

Ted Baker: Travel Retail Eye Wear

Promoting sunnies to time-pressed travellers

We all know, in travel retail, the hardest customers to engage are the time poor. That’s why we were brought on board to help Mondotitica make a feature of the Ted Baker sunglasses range. The stand is simple in design and execution but it works a treat, drawing attention the featured brand in a fast paced travel retail market place. This was rolled out across a large global distribution so next time you go on your holibobs, keep a look out for them, maybe even buy a pair …

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