Blog category:

fashion retail

7 Apr | RIVER ISLAND: WHAT’S THE SECRET OF ITS SUCCESS?

Fashion is a fast moving business. So the fashion retailer that manages to successfully reinvent itself over time is very clever. One fine example of fashion reinvention at work is River Island. Established back in 1948 and remaining a private company right to this day, River Island managed to move on from its somewhat outdated image just a few years ago into one of today’s leaders in high street fashion. So how did it do that?